Alo Yoga
Media Campaign (2025)
Project Overview
The Alo Global Run Club is an initiative to practice movement, mindfulness, and well-being. To celebrate Global Running Day, Alo inspired the local community for a run with the Alo Global Run Club at all flagship stores in every major city in the world. Our media campaign aimed to spotlight the synergy between performance, wellness, and lifestyle, encouraging runners and wellness enthusiasts worldwide to participate in a unified virtual run experience in their local areas.
The Result
With a successful launch of the Alo Global Run Club on Global Running Day, we were able to capture an uplifting, inclusive, and energetic tone for runners of all levels. The content created for the campaign has proven to find success in Alo instagram videos and event recap showcasing different perspectives from each city.
Deliverables
Creative Direction
Social Media Countdown
Day of Run Coverage (iPhone Clips)
A series of photos for Alo Global Run Club
Brand Identity
Final Application
