Global Running Day Campaign (2025)
The Alo Global Run Club is an initiative to practice movement, mindfulness, and well-being. To celebrate Global Running Day, Alo inspired the local community for a run with the Alo Global Run Club at all flagship stores in every major city in the world. Our media campaign aimed to spotlight the synergy between performance, wellness, and lifestyle, encouraging runners and wellness enthusiasts worldwide to participate in a unified virtual run experience in their local areas.
Creative Direction
Brand Identity
Event Design
Photo/Video for Alo Global Run Club