#TikTokMadeMeBookIt Launch Campaign (2022)
In partnership with Booking.com on a TikTok campaign for #TikTokMadeMeBookIt, our goal was to bring viral travel inspiration to life. The campaign showcased how spontaneous, TikTok-inspired travel dreams could become reality with Booking.com’s seamless booking experience. During an all inclusive trip, we highlighted incredible destinations, unique stays, and unforgettable experiences, encouraging audiences to turn their wanderlust into actual trips. The campaign successfully blended social media trends with real-world travel, making it both relatable and inspiring for a new generation of explorers.
Creative Direction
Instagram Reels
Photos for Booking.com
Brand Identity
Audience Engagement